How to network if you're a creative

If you have never done networking before, you might wonder what is it and how can it benefit me as a creative?

We are based in London where there are lots of networking opportunities so here is our take on the experience.

Makers' groups

You might live in an area where there are makers' or crafters groups. These usually comprise a mix of hobbyists and small business owners who both undertake similar activities. For example, they sell their work at local markets or local gift shops. You'll probably get the insider information on what's working for them and what isn't, which are the best events and what equipment you need. This is really valuable information and could save you lots of time!

In addition, you may realise you can collaborate on a creative project together.  We have done workshops with a calligrapher and candle-maker we met through networking.

Small business networks/ Chambers of Commerce

These groups are usually comprised of a mix of professionals and they tend to be more service businesses than product based. However, you will soon realise that you either might need their services or you can do a skills swap. For example, we met a photographer who wanted to do a workshop and in return, they took photos of us teaching the class. We then used the images in a lot of our marketing.

Often people are very happy to have an informal chat about what they do and exchange details, follow you on LinkedIn or Instagram. 

There are often speakers at events covering topics you might not have realised you need to know about!

Women's networks

If you're a woman in business, there may be groups aimed specifically at you. These often focus on skills building, like building confidence, public speaking etc. Sometimes there are also grants on offer.

Opportunities

We've also met people who were hosting events and they invited us to get involved. These included a flower market, a women's pop-up event, and book festival. We might not have been aware of these events unless we'd had the conversation with the organiser in person. Sometimes you just have to be open minded to whatever comes your way.

Following up

Networking isn't about instant results or sales. It is about building relationships over time and being consistent.

One of the most important parts of networking is following up after the event. Send an email reminding the person of where you met and suggest a quick video call or coffee. Don't expect them to help you for nothing but think about how you can help each other.

You can offer a referral.  This is where you think of one of your contacts that would be a good customer for the person you just met. If you're lucky, they might do the same for you.